One of the most frequent questions we hear from members and their dental teams, “How do we get started in social media?”
It’s clear to everyone who pays even the slightest attention to the technology landscape that social media—Facebook, Twitter, LinkedIn, and other online communities—is a powerful way to communicate and converse with your customers (patients) and connect with prospects.
But how do you dip your toe in the water of social media without taking the terrifying plunge into the deep end?
Here are some resources and references we’ve gathered to help AACD members navigate the often confusing and sometimes intimidating world of social media.
The ROI of Social Media for Dentists
This video from My Social Practice is a great start:
Dentists: Is Social Media Marketing Worth It? 2 Reasons Why It Is and 4 Ways to Do It
Our friends at Rosemont Media, an AACD Corporate Member, offer these suggestions:
Be prepared to participate - If your practice is going to have a successful Facebook page, it is imperative that you are involved to some degree. The more you put in, the more you will get out.
Don't outsource social media completely - Generic posts will not interest your audience. Facebook is personal, your page and posts need to relate to your practice and engage your patients and potential patients.
Hire a professional - Set up, page branding, administration, app use and installation, Facebook ads, etc. will all be more effective with the guidance of a professional. Look for a social media or internet marketing firm with a proven results within dentistry